Simple Writing for
Complex Industries
Easy to read technical copywriting to help position your brand at top visibility, engagement, and expansion of your audience
Executive Content
I work with you to bring your message forward in a transformative way, underscoring the integrity of your brand and solutions
Technical Copywriting
Technical copywriting removes barriers. It simplifies communication between buyers and the complex technology products and solutions they seek
Brand Messaging
A brand tells its client base, audience, and the general public who the company is and how their solutions solve problems for customers. I help create the messaging to fit your brand voice
Some of the brands I work with:
From simplified to leveraged
Leveraging the power of words to get to the heart of solutions and services and provide the best technical copy for your brand that is not only specific, relevant, actionable, and easy to understand, but also connects with your target demographic.
My clients are traditionally complex product marketing teams that seek my services to help inform and expand their audience and buyers.
Over the past ten years, I’ve had the pleasure to produce content for leaders and upstarts like Rankpay, Digital Pipelines, iMPR, and their high-profile clients.
By providing clear and concise words your audience will understand your products, making your sale a no brainer. Here are a few things I could help you write:
E-BOOKS
Paints the picture of how your products and services make life better.
WHITE PAPERS
Provide the research that decision makers need to commit and take action.
CASE STUDIES
Provide clear real-life examples of how to use your products and services.
I’m the technical copywriter you've been waiting for...
I am technical copywriter.
I take your technical product and complex ideas and feature them with compelling words.
I make sure your target audience and ideal customer understands exactly how you can solve their problems. I effectively combine the precision and detail of technical writing with the persuasive, warm and creative voice of marketing copywriting.
I am a researcher.
I’ll read newsletters, journals, case studies, and related industry blogs. I’ll look for keys to help me better understand and leverage information to your audience, their challenges, and the problems they need to solve.
I listen.
You will realize that I listen closely and take notes. I want to learn what drives you and your business, so I can communicate your message skillfully, creatively and effectively to your audience.
I love a good story.
I use data and stats to support your product, and help tell your story.
See my bio to learn more about me and who I’ve worked with >>>
A simple process
The entire process—end-to-end—is conducted in the strictest confidence. Your privacy and confidentiality are maintained throughout. I never reveal the identity of clients
Delivered on time
Once we begin, I write & deliver a draft for you to review. Then we polish the content until you're satisfied all while keeping it on track with our deadline
That gets you results
My mission is to bring the power of your voice and culture into your industry conversation that makes you not only stand out, but also increase in sales
Resources
Not quite ready to work together? Take a look at these resources to help you out in the meantime!
Here's what clients are saying
Through storytelling and authentic narratives—your clients, your team and your partners and peers will more fully understand your vision and the power of your solutions.
Rita has the exceptional skills and talent to take any subject -- even the most dry and technical -- and turn each piece of content into something that is informative, digestible and fun to read. Her copywriting skills have helped us and our clients steadily grow our community and organic traffic. Even more, the content that Rita has produced has become a tool for Sales and is often referenced and mentioned by customers who call in after finding us on the web.
Rita is a force multiplier for us. Her ability to talk about technology in simple, clear language makes her a perfect fit for our readers. She's taking the content burden off our technical lead while delivering value. She consistently provides a polished, well-written first draft that is always on time. We recommend her services.
Rita Mailheau has strongly contributed to Versa Technology's name recognition and the thought leadership of our blog. Her efforts, along with our SEO and in-house marketing team, have expanded our customer fan base, bringing more visitors to our site. We are consistently ranked at the top of Google Searches for key industry terms due to our blog. We recommend Rita's services.