Survival of the Fittest: Copywriting Research Evolution

Posted on Leave a commentPosted in blogging, content marketing, copywriter, Strategic Content Works, Uncategorized

Crazy monkeys courtesy of iStock.  This article in the Evolutionary copywriting series is all about: Headline Lede Research Outline Tone Jargon Problem Credibility and testimonials Byline …………….. In this series, you’ll find TIPS for producing a good article. Research Good research narrows your subject. It keeps you on track. Good research mimics archeology. You begin […]

The Secret is Out — the Fastest Way to Grow Your Business

Posted on 2 CommentsPosted in blogging, Branding, content marketing, interview, small business, Strategic Content Works

My friend, colleague, and marketing genius — Rob Lons of Status Engage — gave me an outrageously cool and generous Christmas gift this year. I was speechless. Thank you, Rob. It’s not every day you find out you’ve got a half-hour mentoring phone call with one of THE top tech bloggers — Neil Patel. Neil’s so stinking […]

How To Turn Up The Amp On Your USP

Posted on 2 CommentsPosted in Branding, content marketing, copywriter, customer focus, Strategic Content Works

…and Drive Your Competition Crazy! A lesson from Imogen Heap. Most of you reading this article have heard the term Unique Selling Proposition. USP–three little letters that mean so much. Mastering your USP is essential if you want to stand out. Mention the term USP to copywriters and other people in the sales community, and […]