Survival of the Fittest: Lede Copywriting Evolution

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Here is the lineup for my Evolutionary copywriting series: Headline Lede Research Outline Tone Jargon Problem Credibility and testimonials Byline …………….. Get your headline right and people will start to read. Get your lede right, and they’ll keep reading. It isn’t hard. You just need to know how to do it. Last time, I posted […]

How to Find the Right Mentor and Skyrocket Your Business

Posted on Leave a commentPosted in blogging, Branding, content marketing, copywriter, customer focus, small business, time management

  “That’ll be all for today,” he said. The silence jarred me. My face grew hot. Dr. James McDonald, my voice teacher and internationally recognized tenor, walked to his desk. He did not look at me. My accompanist, a grad student, folded up the piano music and handed it back to me as if it […]