http://ritamailheau.com/capitalize-on-…reto-principle/
Posted on Leave a commentPosted in Cloud, copywriter, customer focus, customer relationships, Data Center Copywriter, Hiring a Copywriter, Peering, Research

5 Things You MUST Know to HIRE the Right Copywriter for Your Data Center Blog   The Data Center customer is one of the most tech-savvy consumers anywhere. He or she plays a critical role in company success. Your reader is not only smart–(s)he’s also creative. Pressure turns carbon into diamonds. It also turns IT Admins into creative, results-driven problem solvers. A flair for […]

Survival of the Fittest: the Outline Stage of Copywriting

Posted on Leave a commentPosted in blogging, content marketing, copywriter, customer focus, Uncategorized

      This article in the Evolutionary copywriting series is all about: Headline Lede Research Outline Tone Jargon Problem Credibility and testimonials Byline Once you’ve done your research—including what topics are trending—it’s time to decide on your angle and put together an outline. People approach writing from different places, whether you… begin with an […]

Survival of the Fittest: Copywriting Research Evolution

Posted on Leave a commentPosted in blogging, content marketing, copywriter, Strategic Content Works, Uncategorized

Crazy monkeys courtesy of iStock.  This article in the Evolutionary copywriting series is all about: Headline Lede Research Outline Tone Jargon Problem Credibility and testimonials Byline …………….. In this series, you’ll find TIPS for producing a good article. Research Good research narrows your subject. It keeps you on track. Good research mimics archeology. You begin […]