Are Sales Leaders Readers? Fact or BS from the Publishing Industry

Posted on Posted in blogging, Business Reading, Sales, small business

the-greatest-salesman-in-the-world-with-cd-400x400-imadbfgm7ghyehahTo jump ahead in business you must continue to learn.

Bookworms–Warren Buffet, Charles Munger, and Bill Gates–boast racking up prodigious hours every day reading just to stay on top of developments in business.

Knowledge is capital.

If you’ve read The Greatest Salesman in the World, by Og Mandino, then you know that reading the “scrolls” promotes mastery in life, particularly sales. It levels the field.

The Mandino’s book is told in the form of a parable.

In it, an ambitious young man desires to learn the art of selling from a master salesman.

It’s a brilliant approach to a tired subject.

Mandino is noted for spouting thoughtful one-liners:

Always render more and better service than is expected of you, no matter what your task may be.

True enough. Whether you work for Starbucks or manage the account for a multi-national corporation, you just won’t go wrong following this advice.

Here’s another:

Always do your best. What you plant now, you will harvest later.

You don’t have to be in business to reap the rewards of that admonition. Students, spouses, you name it–that’s great advice.

Augustine “Og” Mandino II lived from December 1923 to September 1996.

I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars.

Change is never comfortable, but it yields a powerful return if we’re willing to take on the truth. Ask any Olympic athlete. That’s all they do from morning to night. Try their best and wait for the critique.

If you want to compete in world class competitions, you’ve got to humble yourself, rollup your sleeves and change.

More Sales Stuff

Nancy Bleeke, author of Conversations that Sell and blog SalesProInsider posted today on timing and sales. It’s called: Time to Ditch the Pitch. It’s Business, Not Baseball.

In the article she cautions marketers not to jump ahead when buyers just are NOT ready to hear what you’re offering.

Her inspiration came when she was on the receiving end of a badly timed pitch.

NancyBleekeShe recounts her reaction:

  • My mind went into high alert — trying ot figure out how to get out of the situation
  • I felt irritated with the other person
  • I was not open to hearing what they had to say

She goes on to show indicators of buyer resistance. The buyer:

  • Has no interest
  • Tries to get away from you or doesn’t listen
  • Doesn’t have a context in which to view it, meaning it has less value
  • Thinks the cost is always too much

Ever been there–on either side of the table?

Planting a Crop in Your Sales Farm

Here’s a nugget about cultivating leads–something your blog and social media will do with patience and a strategy. This is from the November 2, 2015 issue of Forbes, p. 113.

TexasFarmGirlPlant. Cultivate. Harvest. Choose the seeds you would like to plant in life and focus on them wholeheartedly. Remember, success does not come from skipping the cultivation process. A successful harvest derives from your commitment to cultivating paths you have sowed. You cannot reap the benefits if you arent willing to put forth the effort.

Rebecca Crownover | Partner, Lone Star Family Farms | Author of Texas Farm Girl.

Have a project or a question about blogging, or need a job done. Please reach out. I’m always happy to help you realize your business potential.

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